Advertising, AI, B2B, B2C, Techstack Create video commercials from a text prompt using InVideo AI This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age… Alisa Cromer November 12, 2024
Advertising, Audio/Video, B2B, B2C, Content Marketing, Contests Best visual ideas for sales promotions: A showcase We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here. Alisa Cromer September 10, 2024
B2C, Digital Services, Revenue models CFMG leverages magazine skills to provide digital services A publisher who outperforms in selling digital services explains his strategy for products and pricing, Alisa Cromer July 27, 2024
Audience Building, B2B, B2C 5 steps for publishers to create search independence Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a … Alisa Cromer June 19, 2024
Audience Building, Audio/Video, B2C, Member Profiles, News The radical authenticity of Kenny Katzgrau How one publisher uses video and management strategies to gain employee and audience trust. Alisa Cromer March 30, 2024
Advertising, B2B, B2C, Print For more sales marketers should add print magazines to the buy A list of Alisa Cromer January 2, 2024
Audience Building, B2C, Events, Techstack MeetUp hacks for local publishers Most publishers use META, X and LinkedIn to help build audiences. MeetUp, however, has unique strengths publishers often overlook. Here’s how to… Alisa Cromer December 6, 2023
B2B, B2C, Courses, Memberships & Subscriptions, Revenue models Two niche publishers selling memberships and courses For some niches, e-books and webinars are designed to capture an email or sell sponsorships. But this is not always the case. A few creative media … Alisa Cromer November 1, 2023
Advertising, B2C, Techstack A sales rep reviews Broadstreet’s ad tech A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multip… Alisa Cromer October 20, 2023
Advertising, B2B, B2C, Digital Services Simpler Digital pricing & Packaging – Worksheets Included We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals… Alisa Cromer September 13, 2023