The Gist: October’s insider dose of Niche Media Buzz
Trending Statistica projects declines in print magazine circulation of 10.9% by 2024. Newsletters have become a top revenue producer for niche media, especially for newsletter sales guru…
Category: News
The Gist: September’s dose of Niche Media Buzz
Acquired Meliora Group, publisher of MCP, a magazine for the water purification and conditioning industry, acquired Cheese Record, the oldest trade publication for the global…
Use AI in the newsroom, but gate your content
Maybe you don't generate content via AI, but you can use it to do all these things.
The radical authenticity of Kenny Katzgrau
How one publisher uses video and management strategies to gain employee and audience trust.
Inside the Expansion of Industry Dive
The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.
Traditional media enter niche publishing
“I keep seeing more and more traditional media companies entering the niche media world, building niche products, whether digital, print, or combinations of both.” –…
Seven Essential Niche Advertising Trends
It's no secret that advertisers continue to shift marketing budgets into digital media; however, what they are buying - and why - isn't always as clea…
Bitcoin Magazine takes on the Feds
When Bitcoin Magazine received a cease and desist letter from the Federal Reserve Bank of Chicago in February, 2024, the editor published it almost gleefully.…
Congress In Your Pocket doubles down on subscription model
When a reporter in Nebraska needs to find a source for pending legislation in D.C., or a lobbyist wants to check the background of a congressman befor…
Case study: How to add a title with a 50% margin
The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge marg…