Neuromarketing says your brain on print is happier, buys more

Neuromarketing.com reports that a major contribution to understanding print’s new superpower comes from the emerging field of neuromarketing science. Neuromarketing.com is a neuromarketing agency with a…...

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HBV says marketers returning to traditional media + marketing

There’s nothing like an article in the Harvard Business Review (HBR), Why Marketers Are Returning to Traditional Media, to make a case for adding niche…...

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Why did this B2B publisher start a Coloring Book?

So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher? While new roads are always welcome,…...

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