How to find competitive audience data using Similar Web
Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your c…
Category: Audience Building
5 steps for publishers to create search independence
Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a …
Shanfelt shows how META ads can power first party data
How Lacrosse Journal uses META ads, and Broadstreet promotes a white paper to directly generate registrations from social media. Google who?
The radical authenticity of Kenny Katzgrau
How one publisher uses video and management strategies to gain employee and audience trust.
The secret sauce to high-end B2B subscription sales
One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything rela…
AI from HeyNota.com creates an e-newsletter in minutes
Using AI plus your own content to create a newsletter only takes a minute and is hulicination free. Here's how to do it using SAAS in BETA from Heyno…
How to Create an AI-Generated News Podcast
The idea of an AI-generated podcast sounds unworkable, but is it? A video by Eric Shanfelt, publishing consultant and owner of Nearview Media, sho…
MeetUp hacks for local publishers
Most publishers use META, X and LinkedIn to help build audiences. MeetUp, however, has unique strengths publishers often overlook. Here’s how to…
Create an Q&A column that the audience loves
RHJ magazine has an ask-the-expert program that is one of its best read features. Here is how it was created and lessons learned. Become a member to …