B2B, Memberships & Subscriptions, Print

Why did this B2B publisher start a Coloring Book?

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Alisa Cromer January 13, 2024

So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher? While new roads are always welcome,…

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Categories: B2B, Memberships & Subscriptions, Print

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How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue

Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate, and insurance.

The success of a course aimed at manual laborers, such as paving, sounds counter-intuitive.

However, just because some jobs don't require college or vocational education,  take place offline, and are considered "unskilled" doesn't mean they are.  Here's one publisher repurposed an archive of how-to-content into online courses. Indluded, platform used, and how he did it with no additional employees.

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Alisa Cromer May 28, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

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alisa
Alisa Cromer January 1, 2024

Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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alisa
Alisa Cromer January 6, 2024

Our first AI Prompt Exchange: Here’s what publishers said

Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.

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Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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alisa
Alisa Cromer July 23, 2024

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