B2B, Courses, Memberships & Subscriptions, Revenue models

How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue

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Alisa Cromer May 28, 2024

Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate, and insurance.

The success of a course aimed at manual laborers, such as paving, sounds counter-intuitive.

However, just because some jobs don’t require college or vocational education,  take place offline, and are considered “unskilled” doesn’t mean they are.  Here’s one publisher repurposed an archive of how-to-content into online courses. Indluded, platform used, and how he did it with no additional employees.

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Categories: B2B, Courses, Memberships & Subscriptions, Revenue models

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