Case study: How to add a title with a 50% margin

The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge margins. Here’s a case study of how one local magazine company added offshoots, and the latest one that hit a home run. Join as a member to continue reading.

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White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

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Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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Best visual ideas for sales promotions: A showcase

We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.

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Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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