Advertising, B2C, Techstack

A sales rep reviews Broadstreet’s ad tech

Alisa Cromer October 20, 2023

A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multiple spec ads in live preview mode on the first call.

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Categories: Advertising, B2C, Techstack

This is Lauren. You hired her. Now what?

Let’s call her Lauren. A smart, motivated, educated millennial at an age somewhere between 28 to 42 today. Don Harkey of People Centric Consulting outlined…

Alisa Cromer November 24, 2024

Our first AI Prompt Exchange: Here’s what publishers said

Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.

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Alisa Cromer July 23, 2024

AI Prompt Exchange

We had a rousing discussion with a group of publishers on how they are using – or not using AI, with special co-host Evan Young,…

Alisa Cromer January 24, 2024

Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.