B2B, B2C, Courses, Memberships & Subscriptions, Revenue models

Two niche publishers selling memberships and courses

Alisa Cromer November 1, 2023

For some niches, e-books and webinars are designed to capture an email or sell sponsorships.

But this is not always the case. A few creative media have launched new revenue streams and supported higher premium subscriptions using this model.

This is most likely to be true for niches such as those in:

Professions that require certifications and/or continuous education, such as insurance and real estate.
Categories whose mission contains “how to” do it

We found two super-starts in both the B2C and B2B categories: The Taunton Press, which publishes several niche consumer brands that include woodworking, home building, sewing, crafts, and gardening, and Wells Media, which has three B2B magazines aimed at the insurance industry. Here’s how they did it. Please join as a member to continue readers.

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Categories: B2B, B2C, Courses, Memberships & Subscriptions, Revenue models

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

4 e-commerce magazine super-stars and how they did it

In the category of e-commerce super-stars, selling books, courses, and self-serve advertising are three initiatives used by top publishers.

Here are examples of how they are using these e-commerce formats to grow EBIDA, support premium memberships, stengthen the niche and increase value to advertisers. Please join as a member to access.

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Alisa Cromer January 21, 2023

Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.