How Active Norcal builds, prices & packages 20 million social follows
When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor act…
Category: Advertising
How publishers can optimize their LinkedIn profile
Are sellers optimizing LinkedIn for their next job or their next customer?
That was the question posed by Colleen McKenna, Founder and CEO of Inter…
Understanding the new generation of advertisers
The new generation of business owners - especially at the local level - is younger, digital first, and more interested in marketing than ever before. …
Three sponsored content packages
It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.
We’ve su…
Dropping the magazine for an all-digital sales model
For publishers selling digital packages it helps to see models from other media companies. Here's an example of digital-only packages from a company t…
Break through the noise and bond with niche publishers
In reality, 95% of the pre-sale research is done without a sales person in the room, and up to six people may be involved in…