In reality, 95% of the pre-sale research is done without a sales person in the room, and up to six people may be involved in making the decision (Intero Advisory Services, 2023).

So what determines whether or not a niche publisher does business with you? Here’s our theory, based on the data and ten years working with media software companies:

During the pre-sale research they want to understand your value proposition and to see  use cases that demonstrate the metrics. Your website also has to include these uses cases and calls to action to the product demo, which is equally important.

First, of course, they have to find your company in a credible source: Referrals, trade journals and conferences are the top sources for B2B discovery.

NicheMediaInsider is a new voice by and for this group of highly entrepreneurial publishers: News they can use to grow audience, revenues and margins.

We will limit content sales to  three advertising partners  each category, companies we believe have something important to offer the niche media industry.

First we will help you find and write use cases, and other high value information, and distribute this as useable  information to 15,000 niche publishers in our weekly newsletter.

Then we support the campaigns with LinkedIn promotions reaching another 2,000 plus publishers.

Packages from from $100 a month for a spotlight, to $1500 a month for an integrated content marketing plan.

Interested in learning more?

Book a time with me here.

Alisa Cromer, Publisher

408.892.9815