Advertising, B2C, Revenue models

Dropping the magazine for an all-digital sales model

Alisa Cromer April 3, 2023

For publishers selling digital packages it helps to see models from other media companies. Here’s an example of digital-only packages from a company that dropped its print edition. This pricing and packaging strategies is now responsible for 100% of the advertising sales. Please join as a member to see this sampler.

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Categories: Advertising, B2C, Revenue models

Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

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Alisa Cromer January 1, 2024

How Active Norcal builds, prices & packages 20 million social follows

When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor activities in Northern California. O'Brien enlisted other family members and used his background working in PR for the NBA. Originally he posted all the articles on Facebook when the magazine was published.

By 2016, however, O'Brien noticed something unexpected. While the magazine circulation was 10,000 every other month, the website traffic had 50,000 visitors.

"We were putting 99% of our effort into the print magazine but getting quadruple the unique visitors online. A digital native, he decided to discontinue the physical magazine and transition his customer base to an all-digital business model.

There was just one catch.

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Alisa Cromer May 27, 2023

Newsletter business guru James Cridland tells all

What does Podnews.net know that you don't? How about how to monetize a newsletter to the tune of an esimated $600,000 in about an hour a day.

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Alisa Cromer May 19, 2024

Our first AI Prompt Exchange: Here’s what publishers said

Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.