AI, Editorial, Memberships & Subscriptions, News

“Google’s New Search AI will deliver Zero Clicks”

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Alisa Cromer April 24, 2023

Say what? Kate Hand, EVP of Gardner Media gives her take on why niche media still have a super power, and what to do right now to prepare.

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Categories: AI, Editorial, Memberships & Subscriptions, News

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How Niche media use text channels

There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.

“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).

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Alisa Cromer August 2, 2023

Best visual ideas for sales promotions: A showcase

We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.

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Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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Alisa Cromer September 10, 2024

Our first AI Prompt Exchange: Here’s what publishers said

Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.

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Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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Alisa Cromer July 23, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

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alisa
Alisa Cromer January 1, 2024

5 steps for publishers to create search independence

Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a third path for niche publishers.

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Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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Alisa Cromer June 19, 2024

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