Advertising

5 ways to get rid of your rate card

Alisa Cromer July 27, 2024

The days of pricing grids are over. We looked at dozens of media kits that show the best thinking around the question of whether and how to show pricing. We found five basic approaches: Show prices, but simplify options. Don’t show prices. Use across-the-board discounts based on spending level. Charge hourly. Or show a starting from” price. Here are pros and cons of each with examples from the field.

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Categories: Advertising

Our first AI Prompt Exchange: Here’s what publishers said

Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.

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Alisa Cromer July 23, 2024

AI Prompt Exchange

We had a rousing discussion with a group of publishers on how they are using – or not using AI, with special co-host Evan Young,…

Alisa Cromer January 24, 2024

Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

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Alisa Cromer January 1, 2024

Simpler Digital pricing & Packaging – Worksheets Included

We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals. Here's how to do it, with three overall revenue models that all have built-in scarcity. Copy and make them your own.