B2B, Events

How one magazine built a great conference when a competing event folded

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Alisa Cromer March 9, 2024

, LBM Journal, the magazine for lumber and construction suppliers, was late to the party. After publishing for 17 years, it did not launch an industry event until 2020.  But when it did, it had a winning strategy. Here’s how they did it.

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Categories: B2B, Events

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