How to earn incremental revenues with affiliate sales
Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies r…
Category: B2C
Franchising comes to Niche Publishing
Can niche media find a new business model by franchising their operations? One publishing company is already doing it. Tom Britt, CEO of Towne Post Ne…
Shopping for the perfect niche market? Consider a small town
For publishers looking for their next niche start-up or acquisition, a list of small towns may be a great place to start. As Ryan Dohrn, CEO of Brains…
Affiliate partners for Tourism and Dining
Travel and dining affiliate partnerships can be useful for a variety of media companies: Local tourism destinations; national and international travel…
Exclusivity Sales tactics from national Nitch Publisher of the Year
Niche Media Conference attendees learned how one publisher uses exclusivity for every product, including digital services, by limiting the number of …
Top B2C affiliate networks
Affiliate networks and programs (created by a single company) are typically super simple to join. It takes a few steps that can be accomplished in a f…
How Active Norcal builds, prices & packages 20 million social follows
When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor act…
Case study: How to add a title with a 50% margin
The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge marg…
Understanding the new generation of advertisers
The new generation of business owners - especially at the local level - is younger, digital first, and more interested in marketing than ever before. …
Three sponsored content packages
It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.
We’ve su…