A sales rep reviews Broadstreet’s ad tech
A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multip…
Category: Advertising
Review: Baxter’s proves print/digital advertising recall
Here’s a great field-tested way that members show print value buy identifying ad recall from actual campaigns.
Track everything important with this rolling snapshot report
The Rolling Snapshot Report is a personal favorite for COOs of multi-publication and multi-media companies.
The Moneyball theory, to track everythi…
Simpler Digital pricing & Packaging – Worksheets Included
We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals…
How to earn incremental revenues with affiliate sales
Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies r…
Show me the money: The revenue potential from optimizing the website for ad sales
How much more revenue is available from simple tweaks to the website that persuade advertisers to book an appointment? Keep in mind that wherever a…
10 Great Ideas to Increase Newsletter Opt-ins
Research shows that a compelling mesage by 20% or more (Blox, 2023). But what makes a message compelling? We looked data from 50 media websites to fi…
Sales projections made easy with these 3 worksheets
Sales managers can download these worksheets to organize sales projections more easily.
How your website can generate more media kits leads
Most advertisers will check out the website in their pre-purchase research.
Are advertisers important to you?
We followed the customer journey…
Exclusivity Sales tactics from national Nitch Publisher of the Year
Niche Media Conference attendees learned how one publisher uses exclusivity for every product, including digital services, by limiting the number of …