How one magazine built a great conference when a competing event folded
, LBM Journal, the magazine for lumber and construction suppliers, was late to the party. After publishing for 17 years, it did not launch an industry…
Author: Alisa Cromer
How LBM grew digital ad sales by 8x
LBM Magazine, the magazine of the lumber and construction supply industry, had the highest percentage of digital ads sales in a recent snapshot report…
Niche Media Conference is coming soon!
Don’t miss the Niche Media Conference April 17 to 19 in Chicago, produced by Niche Media Events. The action-packed agenda includes two days of concrete…
The secret sauce to high-end B2B subscription sales
One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything rela…
The “Welcome Box” and other great ideas brewing at FreshCup Magazine
Fresh Cups, an online-only magazine for coffee shop owners, has a new product: Wholesalers pay to put samples in a welcome box that goes to new coffee…
HBV says marketers returning to traditional media + marketing
There’s nothing like an article in the Harvard Business Review (HBR), Why Marketers Are Returning to Traditional Media, to make a case for adding niche…...
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The Value of Print in a Digital World
Click to see full white paper. The Value of Print in a Digital World, an independent report commissioned by the Professional Photographers of America,…
AI from HeyNota.com creates an e-newsletter in minutes
Using AI plus your own content to create a newsletter only takes a minute and is hulicination free. Here's how to do it using SAAS in BETA from Heyno…
Inside the Expansion of Industry Dive
The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.
AI Prompt Exchange
We had a rousing discussion with a group of publishers on how they are using – or not using AI, with special co-host Evan Young,…