Case study: Reverse Expo Adds $40,000 to B2B events
A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large …
Author: Alisa Cromer
What is the best day and to send a B2B email newsletter?
Most publishers send bulk emails, newsletters, and paid exclusive customer sends to their audience. So what is the best day and time to send these ema…
How Active Norcal builds, prices & packages 20 million social follows
When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor act…
Q&A: Can we use WIZA to get to 10,000 emails quickly?
Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.
The case of the missing emails
Welcome to ESP hell. If you have not discovered a drop off in your email opens, that does not mean deliverability has not dropped. In fact, all things…
Case study: How to add a title with a 50% margin
The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge marg…
How publishers can optimize their LinkedIn profile
Are sellers optimizing LinkedIn for their next job or their next customer?
That was the question posed by Colleen McKenna, Founder and CEO of Inter…
Ryan Dohrn: How to produce a world class B2B event
Since so many niche publishers also rely on events for revenue and as community-builders, we asked producer Ryan Dohrn to share his secrets for creat…
Understanding the new generation of advertisers
The new generation of business owners - especially at the local level - is younger, digital first, and more interested in marketing than ever before. …