Advertising

The 4 pillars of digital pricing and packaging: Selling in blocks

Alisa Cromer November 16, 2023

An excellent Digital Ad Pricing and Packaging webinar shared by Kenny Katzgrau, publisher and of Broadstreet’s Ad manager, gives critical insights into the age-old problem:…

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Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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Categories: Advertising

AI Prompt Exchange

We had a rousing discussion with a group of publishers on how they are using – or not using AI, with special co-host Evan Young,…

Alisa Cromer January 24, 2024

Our first AI Prompt Exchange: Here’s what publishers said

Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.

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Alisa Cromer July 23, 2024

Simpler Digital pricing & Packaging – Worksheets Included

We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals. Here's how to do it, with three overall revenue models that all have built-in scarcity. Copy and make them your own.

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Alisa Cromer September 13, 2023

Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.