Audience-building giveaways
Selling a guide? If it’s super valueable you an use it to register new members, and also. Obtain a sponsor. Here is a list of peer-shared examples.
Category: Audience Building
How Niche media use text channels
There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive conn…
10 Great Ideas to Increase Newsletter Opt-ins
Research shows that a compelling mesage by 20% or more (Blox, 2023). But what makes a message compelling? We looked data from 50 media websites to fi…
What is the best day and to send a B2B email newsletter?
Most publishers send bulk emails, newsletters, and paid exclusive customer sends to their audience. So what is the best day and time to send these ema…
Q&A: Can we use WIZA to get to 10,000 emails quickly?
Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.
The case of the missing emails
Welcome to ESP hell. If you have not discovered a drop off in your email opens, that does not mean deliverability has not dropped. In fact, all things…
I dream of Ginny: How a B2B email set a record click-through rate
When The Virginia Pilot piloted a Facebook Messenger bot named Ginny and offered the service to other newspapers, LocalMediaInsider put it in the newsletter along…...
Become a member for all access
Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.
Join HereAlready a member? Log in here
How AIM Group pivoted into a $60 billion niche
In the 20 years from newspapers losing their classifieds to Craigslist being supplanted by more sophisticated marketplaces, one media quietly dominate…