Show me the money: The revenue potential from optimizing the website for ad sales
How much more revenue is available from simple tweaks to the website that persuade advertisers to book an appointment? Keep in mind that wherever a…
Author: Alisa Cromer
Mastering ChatGPT means giving the right prompts
The initial process can be frustrating for publishers hoping to save time using ChatGPT in everyday activities. It can actually take more time to edit…
10 Great Ideas to Increase Newsletter Opt-ins
Research shows that a compelling mesage by 20% or more (Blox, 2023). But what makes a message compelling? We looked data from 50 media websites to fi…
Sales projections made easy with these 3 worksheets
Sales managers can download these worksheets to organize sales projections more easily.
Franchising comes to Niche Publishing
Can niche media find a new business model by franchising their operations? One publishing company is already doing it. Tom Britt, CEO of Towne Post Ne…
Shopping for the perfect niche market? Consider a small town
For publishers looking for their next niche start-up or acquisition, a list of small towns may be a great place to start. As Ryan Dohrn, CEO of Brains…
How your website can generate more media kits leads
Most advertisers will check out the website in their pre-purchase research.
Are advertisers important to you?
We followed the customer journey…
Affiliate partners for Tourism and Dining
Travel and dining affiliate partnerships can be useful for a variety of media companies: Local tourism destinations; national and international travel…
Exclusivity Sales tactics from national Nitch Publisher of the Year
Niche Media Conference attendees learned how one publisher uses exclusivity for every product, including digital services, by limiting the number of …
Top B2C affiliate networks
Affiliate networks and programs (created by a single company) are typically super simple to join. It takes a few steps that can be accomplished in a f…